First of all, what is Facebook? Well, It is a large social networking website founded in 2004 by Mark Zuckerberg, although it was not accessible to everyone until 2006. Since then, it has become the most popular social network with over 1.7 billion users connecting and sharing from all over the world.
So.. how will Facebook make a difference to your business? (apart from the fact that 1.7 billion people around the world could see your business through the site).
In 2014, Facebook launched Business manager which allowed businesses/advertisers to manage their pages, applications, permissions and advertising accounts all from one place. You can control who has access to your pages and the amount of access they can have, so you can add your employees to manage interactions and post content.
There are NO setup up fees for a business page, it is completely free! Once created, you can pay to boost your posts or for sponsored advertising which is not excessively expensive but it is not a necessity . You can create a page from your personal account by clicking the arrow in the top right of the screen and then create page. If you have already created a page and want to be able to manage it from business manager, log into business manager using your personal login details to create an advert account or access an existing one. To connect the page, you can then either:
- Request access to the page: this is used when you work on or advertise for the page but don’t own it.
- Claim a page: if you are an admin on the page or own it, you can use this option. You cannot claim a page that you do not own.
For both ways, you need to go to the People and Assets tab on business manger and click on Pages and then in the top right Add New Pages. You can then request or claim the page by following the instructions.
The ability to interact with your customers is also a great advantage of having a business page. Your customers will interact with your posts through comments, reactions and shares and from this you can learn more about them. The people that can see the content you post organically are people that like your page which means they already have an interest in your business, products or the services you provide. This may also help you define your target audience more thoroughly through the insights you get from your page.
When someone interacts with your content, through likes, reactions, comments or shares, it will appear on the news feeds of their friends and therefore increases your reach and maybe even the likes on your page as it is likely that the person interacting has friends/family with similar interests. However in order to get your customers/fans to interact with the content you post, you have to make sure that it is high quality, relevant and interesting.
Being active on a Facebook business page will also make a difference in terms of Search Engine Optimisation (SEO). This essentially means boosting your ranking on a search engine such as Google or Bing. Search engines index webpages for activity, traffic and relevant content, if you are posting regular, relevant, good quality content and have consistent, working links to your other pages and your website, It can be a easy way of jumping your business up the search engine rankings.
Also, your competition are probably already on there so you may be missing out on reaching a large section of your audience if you are not also using it. You’ll be able to keep an on what their up to (there’s a pages to watch feature on your page insights so be sure to check that out) and see what they are offering customers to give you an idea of what you could be doing. I’m not saying do exactly the same as them, but you can see what hasn’t worked for them so you won’t waste time making the same mistake.
There are lots of other reasons you should be using Facebook for your business, take a look at some of the Facebook statistics I’ve found below:
- 1.083 billion users are active on the site daily (a lot of people for your page to reach)
- The average user has 155 friends (a reason to push for interactions)
- 500,000 new users each day = 6 new profiles each second (more and more people your page can reach each day)
- 50 million active small business pages but only 2.5 million pay for advertising (you don’t always need sponsored adverts and boosted posts)
- Videos provide the highest engagement but only makes up 3% of all the content posted (something to think about if you are looking for content, just make sure that what you produce is relevant and good quality)
- 42% marketers believe that Facebook is critical for businesses (this one speaks for itself, if nearly half of the people whose job it is to promote businesses thinks it is critical, why are you not using it?)
- Posting on Thursday and Friday can receive 18% more engagement (this may not be true for all, you can check when your most popular days are through the insights on your business page)
If used properly, Facebook can have a significant positive impact on your business and it is pretty simple to use once you get the hang of it. Don’t miss out on reaching potential customers just because you are unsure, there are guides on Facebook to help you set up your page yourself or you can outsource to a marketing company if you don’t think you’re up to it.