Everyone has seen the Heinz can song advert, if you haven’t, where have you been? you can view it here. It encouraged viewers to learn the can song and send in their videos.
Well, I’m afraid you won’t be seeing it anymore. This is because the Advertising Standards Authority (ASA) have banned the advert due to health and safety concerns (I know our last post was about fake news, but I can assure you that this is no joke). The ad, which showed children, teenagers and adults tapping out a rhythm on empty baked beans cans was deemed unsafe as children may injure themselves if they tried to imitate the advert without adult supervision.
It took just 9 complaints for the ASA to ban the ad, three of which said it encouraged unsafe practice and the other six believed that it featured behaviour that could be dangerous for children to copy. The ASA also said that it was unlikely that consumers would be as proficient as the actors at flipping and twirling the can around; now, I’m no expert, but I’m pretty sure it doesn’t take much to tap out a rhythm on a can. Also, Heinz probably wanted people to put their own spin on it, so the proficiency of tapping and spinning the can around doesn’t really matter. While I agree that the empty can could be sharp, Heinz considered this and released a video of how to prepare the can (you can see this by following the link above) to minimise the risk of injury.
A spokesperson for Heinz said “We believe this popular ad did not pose any safety risk and many fans were inspired to create their own video versions”. Also the #CanSong ad campaign was already over and the company had no plans to run it again.
I personally think that there is nothing wrong with the ad, its catchy, fun and encourages consumer engagement, and honestly, there are ads out there that are a lot worse.
What are your views on the ban?
Let us know in the comments 🙂