So, now you’ve gone to the trouble and taken time out to set up your social media platforms for your business, do you actually measure what’s really going on?
According to company Digimax, there are over 2 billion social media users worldwide, but following up with analytic action is something that many SMEs fail on. Digimax found that 9 out of 10 (86%) businesses do not measure at all!
Unfortunately, when you go to the trouble of posting material, how do you know it actually works for you, are you really posting the right content? Always monitoring your analytics, whether it be ‘likes’ on Facebook or ‘followers’ on Instagram, its worth knowing who your audience actually is. That’s where we can step in and help. Here, at Black Rebel Group we are trained and experienced in finding solutions with your social media and making sure you are getting the best results.
Your next sales campaign could be aimed towards a certain type of person who you wish to attract to your business to make that important profitable sale and maybe from a particular area of town. Again, not studying your audience and your results can be a major issue to the results you actually gain especially if you’re posting regularly or taking out paid advertising.
On a positive note, SMEs may not measure their posts, but they are more interactive with posting, with 33% posting on a daily basis, 18% on a weekly basis, 14% once a fortnight and 7% only posting once a month or less. Maybe it could be time to look at outsourcing your digital marketing, if you want to know the key to making sure you’re meeting your audience correctly. Don’t forget the Black Rebel Group can help.