Government suspends Google & YouTube advertising

The UK government has removed all of its advertising from Google and YouTube due to fears that their ads are appearing on inappropriate and extremist content. Channel 4, L’Oreal and The Guardian are also said to have done the same due to similar concerns. We found this statement from the Cabinet Office in a BBC…

Benefits and Limitations of Email Marketing

Email marketing, if used effectively, can make a big difference but many businesses do not make use of it either because they are unsure of how to do it or are unaware of the benefits it can have. We’ve put together just some of the benefits and limitations of this form of marketing. Benefits One…

Social Media: A brief history of time

We’ve put together a little timeline the social media platforms we use here at Black Rebel Group. 2003   LinkedIn launches – 5th May 2003 Skype launches – August 2003 2004 Skype introduces audio conference calling – February 2004 The Facebook launches at Harvard – 4th February 2004 LinkedIn reaches 1 million users – August…

Which hat should you wear?

Now, the title may not give much away about whats going on in this post, and you may think, I’m pretty sure my hat choice will make no difference to my online presence (unless you’re in fashion, then maybe it will). In this post, I’ll be trying to explain SEO and some of the techniques…

Social Media Etiquette

How a business behaves on social media will depend on what industry that business falls into and when marketing you will have to take that into account. All business regardless of their industry will have to uphold a level of professionalism when dealing with customer concerns and enquiries. But, not all businesses will post the…

Psychology & Marketing

There are many psychological studies and theories that can be applied to your marketing. In this post I’ll be going through a few of them, giving you an overview of the study and how you can apply it to your marketing efforts. Conformity Conformity in psychological terms is a change in behaviour or belief in…

Social Media Statistics

At Black Rebel Group Ltd,  I hear and see the words social media many, many times everyday and with being in the marketing industry that is unsurprising. In this post, I’ll be compiling statistics from some of the major platforms. There will also be a few general social media stats thrown in for good measure….

Marketing Trends for 2017

At Black Rebel Group, we feel that planning for the future is important especially when it comes to marketing and businesses. We’ve pulled together some of the trends we feel will continue to thrive in 2017. Mobile video First of all YouTube has reported that the consumption of video content on mobile devices increases by…

Have you got the 26th ‘Boxed off’?

Will you be opening your business on Boxing Day? Well it seems to be hot topic at the moment, people are unhappy with having to work on Boxing Day, especially if they were working late on Christmas Eve and I agree with them. There are currently two petitions which have gained a lot of support…

Are you digitally ‘Fired’ up?

So, if you’re like many of us and you’ve sat, glued to your TV on a Thursday night for the last eleven weeks then you’ll know what I’m looking at this week, yes, you’ve guessed it! The Apprentice! This week saw the semi-finals of the final five, its always interesting to see The Apprentice at…

Common Marketing Mistakes

Everyone makes mistakes, It is a part of life. However if you don’t learn from them, you’ll be going around in circles for the rest of your life. Mistakes can (and will) happen when marketing so I’ve put together a list of the most common marketing mistakes I could find. Are you guilty of making…

#lostintranslation

Good marketing can make a big difference to your business and I’m not just saying that because I work for marketing company. But I thought I’d take a look at some of the times that marketing hasn’t gone so well. So I’ve trawled the internet looking for the worst marketing mistakes I could find, some…