Wearable Technology

As technology progresses, it is getting smaller, smarter and integrated into things you never knew you needed technology in. Wearable technology seems to be the way to go and whilst some may be quite useful there may be a couple that you’re not too sure about. Here’s a couple of the ones that we find…

Online Scams & How To Spot Them

In this post I’m going to be going through some of the most common ones and giving you an idea of how you can spot them, so that you don’t fall victim and end up losing out. Phishing emails This is scam you are most likely to come into contact with. These are usually sent…

Curious About Cookies?

What is a cookie and why are they used? A cookie is essentially a message from a website which is stored on a web browser as a text file. That file usually includes the lifetime of the cookie (how long it stays on your browser), where the cookie was sent from (server name) and a…

The Good, The Bad & The Ugly: Digital Marketing Companies

Black Rebel Group is a relatively new stand alone company (we worked within a business before starting out on our own). We want to work primarily with small businesses to help them to increase their business presence online. We are currently focusing on small businesses in the area in which we are based, then eventually…

Facebook: How do you moderate 2 billion users?

How Facebook controls and moderates the content on the site has been called into question after an investigation by the Guardian. It has revealed some of the policies about what is classed as acceptable and unacceptable on the social media platform. I’ll be giving you info on a few of them in this post, but…

A Blast From the Past

Nostalgia is defined as ‘a sentimental longing or wistful affection for a period in the past.’ Nostalgia marketing aims to use the past to connect with your customer base on an emotional level by helping them relive positive memories. It is said to be particularly effective with millennials and can be worked into marketing/advertising in…

Social Media and Business

Social media… the majority of us use it in some form, maybe even multiple forms. Whether you use it to connect with your family and friends, keep up to date with the news, voice your opinions, follow celebrities, play games, follow your favourite brands, make purchases etc. (the list could go on forever), everyone has…

Benefits & Limitations of Influencer Marketing

First of all what is it? Rather than you sending out your brand’s message to your audience you collaborate with individuals that could have an influence over potential buyers and involve them in the marketing of your products/services. Benefits Using the correct influencers i.e. ones that will already have an interest in your product will…

Rebelling For Their Own Cause

Are you sitting too comfortably? Then we shall begin… This post is about a business who use Black Rebel Group’s services, how they began their business and what new outlook they have had to take to progress. We wanted to share their story with you. Our client’s business began a decade ago, at the time the client…

Now with stories!

Stories, or the story format seems to be taking over social media with nearly all of the major platforms jumping on the bandwagon. Although, Twitter seems to be doing it’s own thing and have not joined in the stories hype just yet, a lot of people used the platform to poke fun at the introduction…

The Fight against Fake News

You may remember a couple of months ago, we posted an article about fake news here on the Black Rebel Group blog, a subject that never seems to be too far from the newsroom. If you haven’t seen the article, check it out here. Social media giants, search engines, real news companies all pledging to…

Are you measuring your media?

So, now you’ve gone to the trouble and taken time out to set up your social media platforms for your business, do you actually measure what’s really going on? According to company Digimax, there are over 2 billion social media users worldwide, but following up with analytic action is something that many SMEs fail on….